BEYOND THE NUMBERS: I enjoy engaging with my audience. I don’t see them as followers or likes, but as women, friends—sisters who hail from all over the U.S., and Puerto Rico. They are mostly middle and upper income women ages 30-60. They are moms, wives, entrepreneurs. The majority are Latino and speak English, Spanish or both.
They are interested in health, fitness, beauty, parenting, career, and relationship advice. They trust my opinions and reviews. We have online conversations, especially on Instagram, Facebook and YouTube.
PARTNERSHIPS AND COLLABORATIONS:
WHAT I DO: I consider myself a communicator and content creator. My books, my publication VivaFifty.com, this blog and all the social media platforms I engage on are about the same thing: inspiration and empowerment.
Every year I speak at a number of social media conferences, appear on TV programs and attend corporate meetings where I discuss the ins and outs of social media and offer tips and inspiration for those who are building their own digital business.
I share about subjects that are of value to women, Latinas, entrepreneurs and companies that need help with their social media presence.
My latest book on embracing age with grace and vibrancy was released by HarperCollins in 2017.
I am currently working on a book about turning one’s flaws into assets.